---
id: "quote-earn-supplier-dollars"
type: "quote"
source_timestamps: ["¶28"]
tags: ["conclusion", "accountability"]
related: ["framework-five-pillars-of-rmn-success"]
speaker: "Authors"
speakers: ["Remko Van Hoek", "Stephanie Thomas", "Rodney Thomas"]
quote: "Retailers built their RMNs on supplier dollars. Now they must earn them."
source_url: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
source_title: "The Importance of Trust and Transparency in Retail Media Networks"
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-71-retail-media-networks-trust"
sourceUrl: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
sourceTitle: "The Importance of Trust and Transparency in Retail Media Networks"
---
# Retailers must earn supplier dollars

> Retailers built their RMNs on supplier dollars. Now they must earn them.

— The authors (¶28), the article's closing line. It condenses the whole [[framework-five-pillars-of-rmn-success]]: the money that seeded RMNs was captured through leverage; sustaining it requires *earning* it through accountability, transparency, and enablement.