---
id: "quote-duration-of-company"
type: "quote"
source_timestamps: ["¶93"]
tags: ["leadership", "long-term-planning"]
related: ["concept-duration-of-the-company"]
speaker: "Indra Nooyi"
speakers: ["Indra Nooyi"]
quote: "I’m running this company for the duration of the company, not for the duration of the CEO."
source_url: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
source_title: "Innovating at the Core—and for the Future"
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-cl-91-innovating-core-and-future"
sourceUrl: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
sourceTitle: "Innovating at the Core—and for the Future"
---
# Duration of the company

> "I’m running this company for the duration of the company, not for the duration of the CEO."
> — **Indra Nooyi** ([[entity-indra-nooyi]])

The single line that captures [[concept-duration-of-the-company]] — the organizing idea of the entire source.