---
id: "quote-core-advantage"
type: "quote"
source_timestamps: ["§ How Leaders Can Capture Value"]
source_url: "https://hbr.org/2025/10/is-ai-a-boom-or-a-bubble"
source_title: "Is AI a Boom or a Bubble?"
tags: ["strategy", "enterprise-adoption"]
related: ["framework-durable-value-capture", "entity-paulo-carvao", "action-embed-core-operations"]
speaker: "Paulo Carvão"
speakers: ["Paulo Carvão"]
quote: "The winners will embed AI where it reinforces their core advantage, not across every new trend."
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-foci-74-ai-boom-or-bubble"
sourceUrl: "https://hbr.org/2025/10/is-ai-a-boom-or-a-bubble"
sourceTitle: "Is AI a Boom or a Bubble?"
---
# Embedding AI for Core Advantage

> "**The winners will embed AI where it reinforces their core advantage, not across every new trend.**"

**Attribution:** [[entity-paulo-carv-o|Paulo Carvão]].

The author's crystallized advice on surviving market volatility: this is the governing principle of [[framework-durable-value-capture|the Durable AI Value Capture Strategy]] and the direct rationale for [[action-embed-core-operations|embedding AI in high-value workflows]] rather than chasing hype.