---
id: "quote-continuous-change"
type: "quote"
source_timestamps: ["§ Type 5: Organizational Capability Building"]
tags: ["change-management", "leadership"]
related: ["concept-organizational-capability-building", "entity-walmart"]
speaker: "Doug McMillon"
speakers: ["Doug McMillon"]
quote: "You have to set yourself up to change all the time, not just once."
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-edu-47-5-types-ai-investment"
sourceUrl: "https://hbr.org/2026/06/the-5-types-of-ai-investment-and-how-to-capture-their-value"
sourceTitle: "The 5 Types of AI Investment–and How to Capture Their Value"
---
# Setting up for continuous change

> You have to set yourself up to change all the time, not just once.

— [[entity-doug-mcmillon|Doug McMillon]], CEO of [[entity-walmart-d47|Walmart]]

The human articulation of [[concept-organizational-capability-building|Type 5]] and the [[concept-capability-premium]]: the object of the investment is not a tool but a permanent capacity for reinvention.