---
id: "quote-collaboration-into-coercion"
type: "quote"
source_timestamps: ["§ RMNs Cannot Succeed Without Trust"]
tags: ["trust", "negotiation"]
related: ["concept-coercive-monetization"]
speaker: "Anonymous Executive"
quote: "As one executive noted, typical retailers turn collaboration into coercion."
source_url: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
source_title: "The Importance of Trust and Transparency in Retail Media Networks"
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-71-retail-media-networks-trust"
sourceUrl: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
sourceTitle: "The Importance of Trust and Transparency in Retail Media Networks"
---
# Turning collaboration into coercion

> As one executive noted, typical retailers turn collaboration into coercion.

— Anonymous executive, § RMNs Cannot Succeed Without Trust. This is the defining phrase for [[concept-coercive-monetization]] and the trust pillar of the [[framework-five-pillars-of-rmn-success]].