---
id: "quote-brand-code-onboarding"
type: "quote"
source_timestamps: ["¶6"]
tags: ["knowledge-management", "brand-code"]
related: ["concept-brand-code"]
speaker: "Authors"
speakers: ["Michelle Taite", "John Winsor", "Will Fernandez"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# The Brand Code as Onboarding Documentation

> "Think of it as the always-on onboarding documentation that both people and agents need to be successful at their job."

— The authors

**Context:** A helpful analogy for understanding the function of the [[concept-brand-code]] in an agentic system — it is the persistent, shared reference that both humans and AI agents draw on.