---
id: "quote-affordable-protection"
type: "quote"
source_timestamps: ["¶7"]
tags: ["optimism", "smb-strategy"]
related: ["framework-dobrygowski-smb-cyber-defense", "entity-daniel-dobrygowski"]
speaker: "Daniel Dobrygowski"
speakers: ["Daniel Dobrygowski"]
sources: ["governance"]
sourceVaultSlug: "hbr-seg-governance"
originDay: 7
articleStem: "hbr-sig-57-smb-cyber-risk"
sourceUrl: "https://hbr.org/2026/06/ai-is-changing-cyber-risk-heres-how-smbs-can-respond"
sourceTitle: "AI Is Changing Cyber Risk. Here’s How SMBs Can Respond."
---
# Affordable Protection for Any Size Company

> "Yes, the threats are increasing, and everyone is vulnerable to attack. But there are affordable things that any company of any size can do that can provide solid protection."
> — [[entity-daniel-dobrygowski|Daniel Dobrygowski]] (¶7)

**Context:** Dobrygowski reassuring SMB executives that despite rising threats (see [[concept-ai-fueled-threat-escalation]]), effective cybersecurity does not require an enterprise-level budget. This is the thesis-in-miniature for [[framework-dobrygowski-smb-cyber-defense]] and the emotional counterweight to [[concept-smb-cyber-risk-asymmetry]].