---
id: "quote-adoption-is-continuous"
type: "quote"
source_timestamps: ["§ They Measure Real-World Performance", "¶19"]
tags: ["adoption", "human-ai-collaboration"]
related: ["claim-adoption-is-continuous", "concept-co-learning"]
speaker: "Tracey Countryman, Inge Oosterhuis, Jeff Wheless and Rushda Afzal"
speakers: ["Tracey Countryman", "Inge Oosterhuis", "Jeff Wheless", "Rushda Afzal"]
quote: "Adoption is not a one-time milestone; it is a continuous measure of how humans and AI co-evolve."
sourceUrl: "https://hbr.org/2026/05/the-best-manufacturers-build-ai-with-workers-not-for-them"
sourceTitle: "The Best Manufacturers Build AI with Workers, Not for Them"
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-cl-78-build-ai-with-workers"
---
# Adoption as Co-evolution

> "Adoption is not a one-time milestone; it is a continuous measure of how humans and AI co-evolve."
> — **Tracey Countryman, Inge Oosterhuis, Jeff Wheless and Rushda Afzal**

The authors' redefinition of technology adoption for the AI era. It is the verbatim expression of [[claim-adoption-is-continuous]] and the plainest statement of [[concept-co-learning]]. Attributed to all four coauthors: [[entity-tracey-countryman]], [[entity-inge-oosterhuis]], [[entity-jeff-wheless]], [[entity-rushda-afzal]].