---
id: "prereq-sales-funnel"
type: "prereq"
source_timestamps: ["§ Myth 1"]
tags: ["sales-operations"]
related: ["concept-full-funnel-gen-ai", "concept-b2b-gen-ai"]
reason: "The core argument relies on moving AI applications from top-of-funnel lead gen to mid/bottom-funnel tasks like proposals and account management."
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-cl-90-genai-myths-sales-marketing"
sourceUrl: "https://hbr.org/2025/02/5-gen-ai-myths-holding-sales-and-marketing-teams-back"
sourceTitle: "5 Gen AI Myths Holding Sales and Marketing Teams Back"
---
# Knowledge of the B2B Sales Funnel

## Prerequisite: Knowledge of the B2B Sales Funnel

**What you need:** The source assumes standard sales terminology — **top of the funnel** (lead generation), **RFPs**, **account planning**, and the distinction between **B2B and B2C** sales cycles. See [[concept-full-funnel-gen-ai]] and [[concept-b2b-gen-ai]].

**Why it matters:** The core argument relies on moving AI applications from top-of-funnel lead gen to mid/bottom-funnel tasks like proposal drafting and account management. Without the funnel vocabulary, the myth-busting loses its force.