---
id: "prereq-enterprise-platforms"
type: "prerequisite"
source_timestamps: ["¶2"]
tags: ["crm", "marketing-automation"]
related: ["claim-standardization-barrier"]
reason: "Necessary to understand why the pressure to standardize these platforms creates friction with diverse GTM models."
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-new-31-tailor-digital-strategy-customer"
sourceUrl: "https://hbr.org/2026/06/tailor-your-digital-strategy-to-reach-every-customer"
sourceTitle: "Tailor Your Digital Strategy to Reach Every Customer"
---
# Understanding of Enterprise Sales Platforms

The source assumes the reader understands the basic function and purpose of **enterprise platforms** — CRM systems, marketing automation, analytics platforms, and AI agents — and *why* organizations invest heavily in them for scale.

**Why it's required:** Without this, the friction between the pressure to standardize these platforms and the diversity of GTM models ([[claim-standardization-barrier]], [[framework-gtm-digital-alignment]]) is hard to grasp.