---
id: "prereq-change-management-d9"
type: "prereq"
source_timestamps: ["¶3"]
tags: ["management", "operations"]
related: ["framework-aware", "claim-adoption-gap"]
reason: "Necessary to understand why technical deployment fails without accompanying psychological and cultural support."
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-sig-52-genai-threatening-to-workers"
sourceUrl: "https://hbr.org/2026/03/why-gen-ai-feels-so-threatening-to-workers"
sourceTitle: "Why Gen AI Feels So Threatening to Workers"
---
# Change Management Fundamentals

**Change Management Fundamentals** — the reader must understand that deploying technology is not just an IT challenge but a **human behavioral challenge**. The failure of AI adoption is explicitly linked to a lack of change management strategy (see [[claim-adoption-gap]]).

**Why it's a prerequisite:** [[framework-aware]] *is* a change-management framework; without this lens, its steps read as soft skills rather than the strategic imperative the authors intend.

**Enrichment note:** AWARE aligns with — but is broader than any single item in — mainstream change-management guidance from McKinsey, BCG, and KPMG (leadership support, training, clear policies, redesigned workflows). Related literature includes **psychological safety** (Edmondson), directly relevant to shadow AI and sabotage, and established models like **ADKAR** and **Kotter's 8-step**.