---
id: "question-sales-model-disruption"
type: "open-question"
source_timestamps: ["§ Systems Thinking"]
tags: ["sales-strategy", "industry-disruption"]
related: ["concept-systems-thinking-ai"]
resolutionPath: "Longitudinal case studies of early adopters in high-ticket sales implementing comprehensive Gen AI training and presentation systems."
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-cl-95-6-disciplines-genai"
sourceUrl: "https://hbr.org/2024/07/the-6-disciplines-companies-need-to-get-the-most-out-of-gen-ai"
sourceTitle: "The 6 Disciplines Companies Need to Get the Most Out of Gen AI"
---
# How will Gen AI disrupt high-ticket sales models?

**Open question:** Will AI-powered avatars and client simulations radically change sales approaches, talent requirements, and incentive structures in high-turnover, high-ticket industries like insurance or commercial real estate?

The authors pose this as the worked hypothetical inside [[concept-systems-thinking-ai]] — combining AI avatars, personalized presentations, and client simulations to redesign hiring, training, and incentives into a systemic advantage rather than a localized efficiency gain.

**Resolution path:** longitudinal case studies of early adopters in high-ticket sales implementing comprehensive Gen AI training and presentation systems.