---
id: "question-ai-subscription-models"
type: "open-question"
source_timestamps: ["§ Opportunities"]
tags: ["pricing", "business-models"]
related: ["concept-service-as-software"]
resolutionPath: "Observing the pricing structures of early 'Service as Software' pioneers like the AI agents deployed by Accenture or Moody's."
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-nm-99-genai-end-incumbent-advantage"
sourceUrl: "https://hbr.org/2024/11/could-gen-ai-end-incumbent-firms-competitive-advantage"
sourceTitle: "Could Gen AI End Incumbent Firms’ Competitive Advantage?"
---
# What New Pricing Models Will Emerge for AI Services?

**Open question.** As AGI accelerates, the author predicts the emergence of **new subscription models and novel ways to charge for usage**, explicitly suggesting **"outcome-based pricing."** The exact mechanics of how professional services will transition from *billable hours* to outcome-based AI pricing remain unresolved. Directly downstream of [[concept-service-as-software|Service as Software]].

**Resolution path.** Observe the pricing structures of early Service-as-Software pioneers — e.g., the AI agents deployed by Accenture or Moody's.