---
id: "framework-three-interconnected-challenges"
type: "framework"
source_timestamps: ["¶3"]
tags: ["digital-transformation", "platform-management"]
related: ["claim-standardization-barrier", "concept-digital-governance"]
steps: ["Designing digital for different go-to-market models: Overcoming the pressure to standardize by tailoring digital solutions to specific commercial operating needs.", "Governing multiple channels: Determining decision rights across humans and digital systems to synchronize actions and prevent inconsistent customer experiences.", "\\\"Adapting design and governance: Continuously evolving strategies", "boundaries", "and rules as business strategies", "customer behaviors", "and technologies change.\\\""]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-new-31-tailor-digital-strategy-customer"
sourceUrl: "https://hbr.org/2026/06/tailor-your-digital-strategy-to-reach-every-customer"
sourceTitle: "Tailor Your Digital Strategy to Reach Every Customer"
---
# The Three Interconnected Challenges of Shared Platforms

The article's **spine** — three hurdles organizations face when trying to support multiple commercial models on **shared enterprise platforms**. They are *interconnected*: solving one poorly undermines the others. Each maps to a later section of the source.

1. **Designing digital for different GTM models** — overcome the pressure to standardize by tailoring digital solutions to specific commercial operating needs ([[claim-standardization-barrier]], [[framework-gtm-digital-alignment]]).
2. **Governing multiple channels** — determine **decision rights** across humans and digital systems to synchronize actions and prevent inconsistent customer experiences ([[concept-digital-governance]]).
3. **Adapting design and governance** — continuously evolve strategies, boundaries, and rules as business strategies, customer behaviors, and technologies change ([[framework-adaptation-triggers]]).

> **Enrichment:** The tension threaded through all three challenges — standardize for efficiency vs. customize for relevance — is a classic **organizational-ambidexterity** problem (exploit + explore simultaneously).