---
id: "tool-prospecting-assistant"
type: "entity"
entityType: "tool"
canonicalName: "Prospecting Assistant"
aliases: ["SAP Prospecting Assistant"]
source_timestamps: ["§ Map Business Processes"]
tags: ["ai-tool", "lead-generation"]
related: ["org-sap", "framework-sap-customer-journey", "concept-digital-modalities", "tool-digital-launchpad"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-foci-64-ai-broaden-customer-base"
sourceUrl: "https://hbr.org/2025/03/how-one-company-used-ai-to-broaden-its-customer-base"
sourceTitle: "How One Company Used AI to Broaden Its Customer Base"
---
# Prospecting Assistant

**Prospecting Assistant** is an [[org-sap|SAP]] [[concept-digital-modalities|Digital Modality]] that **uploads lists from various sources and analyzes lead quality** during the **Discover** phase of the [[framework-sap-customer-journey|customer journey]]. It complements the [[tool-digital-launchpad|Digital Launchpad]] (outreach + cross-sell).

> **Enrichment check:** No separate public SAP product page was located; it appears to be an **internal / case-specific label**, functionally similar to SAP CX AI agents that create lead talking points and summarize accounts. Treat as internal naming reported in the case.