---
id: "tool-digital-launchpad"
type: "entity"
entityType: "tool"
canonicalName: "Digital Launchpad"
aliases: ["SAP Digital Launchpad"]
source_timestamps: ["§ Map Business Processes"]
tags: ["ai-tool", "prospecting"]
related: ["org-sap", "framework-sap-customer-journey", "concept-digital-modalities", "tool-prospecting-assistant"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-foci-64-ai-broaden-customer-base"
sourceUrl: "https://hbr.org/2025/03/how-one-company-used-ai-to-broaden-its-customer-base"
sourceTitle: "How One Company Used AI to Broaden Its Customer Base"
---
# Digital Launchpad

**Digital Launchpad** is one of [[org-sap|SAP]]'s [[concept-digital-modalities|Digital Modalities]], used during the **Discover** and **Extend** phases of the [[framework-sap-customer-journey|customer journey]]. It connects to databases to **create personalized, industry-specific customer outreach activities in minutes**, and it **identifies cross-sell opportunities** for existing clients. It works alongside the [[tool-prospecting-assistant|Prospecting Assistant]].

> **Enrichment check:** No distinct public SAP product page for "Digital Launchpad" was located; it appears to be an **internal / case-specific label**. Its described function overlaps with SAP CX shopping agents, campaign automation, and lead-generation features. Treat it as internal naming reported in the HBR case.