---
id: "org-rent-a-mac"
type: "entity"
entityType: "organization"
canonicalName: "Rent a Mac"
aliases: []
source_timestamps: ["§ Engage Your People"]
tags: ["smb", "change-management"]
related: ["concept-ai-sabotage", "action-appoint-ai-champions"]
source_url: "https://hbr.org/2026/01/match-your-ai-strategy-to-your-organizations-reality"
source_title: "Match Your AI Strategy to Your Organization's Reality"
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-sig-55-match-ai-strategy-to-reality"
sourceUrl: "https://hbr.org/2026/01/match-your-ai-strategy-to-your-organizations-reality"
sourceTitle: "Match Your AI Strategy to Your Organization’s Reality"
---
# Rent a Mac

**Role: case for [[concept-ai-sabotage]] and [[action-appoint-ai-champions]].** An Apple-device rental company that hit severe workforce anxiety when launching an AI-driven inventory system — a **7-week delay** and **$85,000 in lost savings**. It recovered by appointing **'AI champions'** to demonstrate real use cases, which tripled engagement from **31% to 89%** in months. *(Enrichment: no independent documentation of this specific case surfaced in open sources; treat the metrics as anecdotal/source-specific. No widely recognized corporate site was found.)*