---
id: "org-novartis"
type: "entity"
entityType: "organization"
canonicalName: "Novartis"
aliases: []
source_timestamps: ["§ 3. Collaborative ecosystem: Work the network."]
tags: ["pharmaceuticals", "r-and-d"]
related: ["concept-collaborative-ecosystem", "org-microsoft"]
canonical_url: "novartis.com"
source_url: "https://hbr.org/2026/01/match-your-ai-strategy-to-your-organizations-reality"
source_title: "Match Your AI Strategy to Your Organization's Reality"
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-sig-55-match-ai-strategy-to-reality"
sourceUrl: "https://hbr.org/2026/01/match-your-ai-strategy-to-your-organizations-reality"
sourceTitle: "Match Your AI Strategy to Your Organization’s Reality"
---
# Novartis

**Role: exemplar of [[concept-collaborative-ecosystem]].** Novartis partnered with [[org-microsoft]] to create an AI innovation lab for drug discovery. By co-developing infrastructure and aligning scientifically, their ML models identified new biomarker combinations for oncology trials, **cutting trial-design time by more than 30%** — an early-stage scientific breakthrough enabled by deep alliance rather than solo execution.