---
id: "entity-yuanyuan-gina-cui"
type: "entity"
entityType: "person"
canonicalName: "Yuanyuan Gina Cui"
aliases: ["Gina Cui", "Yuanyuan Cui"]
source_timestamps: ["(byline)"]
tags: ["author", "hbr", "co-author"]
related: ["entity-patrick-van-esch", "entity-jan-kietzmann", "concept-habit-moat"]
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 7 — a007

# Yuanyuan Gina Cui

## Yuanyuan Gina Cui

**Role in the source:** Co-author (cited voice) of the HBR article *"Lessons from Chinese AI Firms on Owning Customers' Habits"* (hbr.org, 2026-06), alongside [[entity-patrick-van-esch]] and [[entity-jan-kietzmann]].

**Profile:** The three authors write in a **unified authorial voice**; the source does not attribute individual passages to individual authors, and no separate biographical detail is provided within the source itself. All direct quotations are jointly attributed to the trio.

### Attributed contributions to this vault
As a co-author, she is a joint author of the central thesis (the [[concept-habit-moat]] vs. [[concept-capability-competition]] argument), the [[framework-habit-playbook]], and every direct quote:
- [[quote-today-leader-tomorrow-scrambler]]
- [[quote-invoked-ai-ignored]]
- [[quote-capability-demo-habit-default]]
- [[quote-moat-was-routine]]
- [[quote-ai-coming-for-customers]]

She is also a joint author of the key claims, including [[claim-capability-depreciation]], [[claim-ai-fatigue-negativity]], [[claim-instant-checkout-failure]], [[claim-invoked-ai-ignored]], and [[claim-cross-domain-integration-prize]].

## Article 69 — a069

# Yuanyuan Gina Cui

**Yuanyuan Gina Cui** (also cited as *Gina Cui*) is a marketing and digital-strategy scholar and a **co-author** of the source article, *How AI Is Threatening Platforms' Revenue Streams* (HBR, April 2026), written with [[entity-patrick-van-esch]] and [[entity-jan-kietzmann]].

**Role in the source:** Co-author. The article speaks in a single collective authorial voice, so all quotes and claims in this vault are jointly attributed to the three authors.

**Attributed contributions to this vault:**
- Coining/defining [[concept-zero-click-commerce]] — [[quote-zero-click-commerce]]
- The [[concept-agentic-rationality]] framing — [[quote-ai-rationality]]
- The [[concept-everyone-loses-together]] reversal — [[quote-everyone-loses-together]]
- The behavior-vs-intent data thesis — [[concept-holistic-intent-vs-fragmented-inference]], [[quote-behavior-vs-intent]]
- The [[framework-platform-response]] (Resist / Adapt / Reinvent)
- All six headline claims, including [[claim-ad-revenue-collapse]] and [[claim-api-first-survival]]

**Enrichment note:** Likely affiliated with a business school; appears in commentary on agentic AI and platform economics. Biographical/affiliation specifics were not verified against primary sources.