---
id: "entity-yang-li"
type: "entity"
entityType: "person"
canonicalName: "Yang Li"
aliases: []
source_timestamps: ["\\\"§ Leverage Real-time", "Data-based Customer Insights\\\"", "§ Tap into Young Customers' Individuality and Community Needs"]
tags: ["author", "hbr", "analyst"]
related: ["quote-data-over-creativity", "quote-identity-statement", "framework-algorithmic-product-lifecycle", "framework-digital-native-community-building"]
speakers: ["Yang Li"]
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 68 — a068

# Yang Li

**Yang Li** is the author of this source — the HBR piece 'How Pop Mart Won Young Customers in a Fragmented Attention Economy' (hbr.org, 2025) — and the primary analytical voice throughout.

**Role in the source.** As author, Yang Li advances the central thesis and nearly all of the vault's claims, frameworks, and contrarian insights. Key attributed contributions:
- **Frameworks:** [[framework-algorithmic-product-lifecycle|Algorithmic Product Lifecycle Management]] and [[framework-digital-native-community-building|Digital-Native Community Building Ecosystem]].
- **Signature claims:** [[claim-creativity-secondary-to-data|data drives innovation lifecycles more than creativity]], [[claim-traditional-innovation-failing|traditional big-budget innovation is losing efficiency]], [[claim-blind-boxes-drive-identity|blind boxes satisfy deep identity needs]], [[claim-age-diversity-required-for-social-trends|generational gaps hinder trend capitalization]].
- **Quotes:** [[quote-data-over-creativity|on data driving the innovation lifecycle]] and [[quote-identity-statement|on scarcity as identity]].
- **Contrarian insights:** [[contrarian-creativity-vs-data]], [[contrarian-offline-over-online-for-digital-natives]], [[contrarian-geopolitics-as-opportunity]].

Emitted as a person entity per the speaker-completeness convention (the extraction lists Yang Li in the source's `speakers` array as author/cited voice); no separate biographical detail is provided in the source beyond authorship.