---
id: "entity-wesley-korver"
type: "entity"
entityType: "person"
canonicalName: "Wesley Korver"
aliases: []
source_timestamps: ["byline"]
tags: ["author", "strategy", "innovation"]
related: ["concept-ai-agent-marketing-aam", "framework-brand-differentiation-aao"]
role: "Co-author of the HBR source"
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 92 — a092

# Wesley Korver

**Wesley Korver** is a strategy and innovation scholar/practitioner and co-author of this source.

**Role in the source:** Co-author collaborating on the HBR analysis; contributes to the practical brand-strategy and marketing-discipline arguments (AAO/AAM, differentiation).

**Attributed contributions in this vault** (co-authored with the full byline): [[concept-ai-agent-marketing-aam]], [[framework-brand-differentiation-aao]], the action items [[action-optimize-for-unbiased-data-sources]] and [[action-define-customer-needs-clearly]], and the shared-voice quote [[quote-aao-vs-seo]].

**Canonical reference (enrichment):** typically found via INSEAD / LinkedIn profiles; a strategy and innovation scholar/practitioner collaborating on the HBR piece.