---
id: "entity-wendy-smith"
type: "entity"
source_timestamps: ["¶3", "¶37", "¶38"]
tags: ["author", "researcher", "co-author"]
related: ["entity-ferrazzi-greenlight", "entity-keith-ferrazzi", "concept-ai-angst"]
entityType: "person"
canonicalName: "Wendy Smith"
aliases: ["Wendy"]
speakers: ["Wendy Smith"]
sources: ["tail2"]
isSpeakerEntity: true
---
## Segment 2 — tail2

## Article 127 — a127

# Wendy Smith

**Profile.** Wendy Smith serves as **head of research & thought leadership** at [[entity-ferrazzi-greenlight]]. In that role she leads the empirical and thought-leadership work behind the firm's contributions to the AI-angst study.

**Role in the source.** One of four **co-authors** of the HBR article. As research head at Ferrazzi Greenlight, she is a principal author of the research on AI angst and employee adoption patterns, produced in partnership with [[entity-fractional-insights]] using [[entity-questionpro]].

**Attributed contributions in this vault** (co-authored with [[entity-erin-eatough]], [[entity-keith-ferrazzi]], and [[entity-shonna-waters]]):
- Research findings: [[concept-ai-angst]], [[concept-belief-anxiety-paradox]], [[concept-performative-ai-usage]], [[concept-identity-disruptive-ai]]
- Claims: [[claim-anxiety-increases-usage]], [[claim-usage-not-buy-in]], [[claim-industry-context-dictates-risk]]
- Frameworks & quotes: [[framework-four-employee-types]], [[framework-three-leadership-shifts]], [[quote-belief-anxiety-paradox]], [[quote-fear-drives-compliance]], [[quote-performative-usage]]

> **Enrichment note:** No canonical public profile was surfaced in the provided results; her role is drawn from the source context.