---
id: "entity-wechat"
type: "entity"
entityType: "product"
canonicalName: "WeChat"
aliases: ["Weixin"]
canonical_url: "wechat.com"
source_timestamps: ["§ Getting Users Hooked"]
tags: ["super-app", "payments"]
related: ["entity-tencent"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-tier2-07-chinese-ai-firms-habits"
sourceUrl: "https://hbr.org/2026/06/lessons-from-chinese-ai-firms-on-owning-customers-habits"
sourceTitle: "Lessons from Chinese AI Firms on Owning Customers’ Habits"
---
# WeChat

## WeChat

[[entity-tencent]]'s super-app that introduced **digital red envelopes during the 2014 Chinese New Year**, successfully training hundreds of millions of users to **link their bank accounts** and normalizing mobile payments in China. The canonical worked example of the [[concept-behavioral-intervention]] concept and of a super-app-enabled [[concept-habit-moat]].

**Canonical reference:** wechat.com — Tencent's flagship super-app combining messaging, social media, payments (WeChat Pay), mini-programs, and more; central to China's mobile-payment ecosystem.