---
id: "entity-walmart-d11"
type: "entity"
entityType: "organization"
canonicalName: "Walmart"
aliases: []
source_timestamps: ["§ Don't Negotiate Every Material Issue", "§ How Companies Are Using Agentic AI to Negotiate"]
tags: ["retail", "ai-adopter"]
related: ["concept-agentic-ai-negotiation", "entity-maersk", "claim-ai-replaces-routine-negotiation"]
sources: ["ecosystem"]
sourceVaultSlug: "hbr-seg-ecosystem"
originDay: 11
articleStem: "hbr-nm-103-big-companies-negotiate-deals"
sourceUrl: "https://hbr.org/2026/01/why-big-companies-struggle-to-negotiate-great-deals"
sourceTitle: "Why Big Companies Struggle to Negotiate Great Deals"
---
# Walmart

**Role in this source:** Cited exemplar of enterprise adoption of [[concept-agentic-ai-negotiation]]. The article describes Walmart as an early adopter of generative-AI agents that successfully conclude *thousands* of autonomous negotiations with human counterparties for supplier contracts, especially 'tail-end' contracts (see [[claim-ai-replaces-routine-negotiation]]).

**Profile:** Global retailer.

**Enrichment caveat — important:** As of 2024 there is **no independently verifiable public evidence** that Walmart runs large-scale autonomous end-to-end contract negotiation with external parties. Walmart's publicized AI work centers on supply-chain forecasting, store operations, and analytics, with procurement experimentation but not documented large-scale autonomous negotiation. Treat this citation as forward-looking, anonymized/composite, or speculative. Paired with [[entity-maersk-d11|Maersk]] in the source.