---
id: "entity-virtue"
type: "entity"
entityType: "organization"
canonicalName: "Virtue"
aliases: ["Virtue Consultants"]
source_timestamps: ["§ Readers Also Viewed These Items"]
source_url: "https://hbr.org/2026/05/what-are-your-companys-ai-nightmares"
source_title: "What Are Your Company's AI Nightmares?"
tags: ["consultancy", "ai-governance"]
related: ["entity-reid-blackman"]
sources: ["governance"]
sourceVaultSlug: "hbr-seg-governance"
originDay: 7
articleStem: "hbr-cl-82-ai-nightmares"
sourceUrl: "https://hbr.org/2026/05/what-are-your-companys-ai-nightmares"
sourceTitle: "What Are Your Company’s AI Nightmares?"
---
# Virtue (Virtue Consultants)

**Role in this source:** The consultancy through which the article's methodology is practiced.

**Profile:** An AI governance and ethical-risk consultancy founded and led by Reid Blackman ([[entity-reid-blackman]]). It works with companies to rapidly implement AI governance, specifically tailored for **AI agents**. Virtue is the organization that operationalizes [[concept-ethical-nightmare-challenge]] via cross-functional [[concept-enc-teams]].

**Enrichment note:** Virtue Consultants' website is the canonical public reference for the trademarked Ethical Nightmare Challenge™ and lists the framework's three questions ([[framework-enc-questions]]). The firm positions ENC as suited to the complexity and rapid evolution of AI agents — the same premise behind [[concept-agentic-ai-governance-gap]].