---
id: "entity-vincent-onyemah"
type: "entity"
entityType: "person"
canonicalName: "Vincent Onyemah"
aliases: []
source_timestamps: ["§ Byline", "§ Author Bios"]
tags: ["author", "academic"]
related: ["entity-org-babson-college", "entity-dave-rubinstein", "framework-sprint"]
speakers: ["Vincent Onyemah"]
sources: ["commercial"]
isSpeakerEntity: true
---
## Segment 5 — commercial

## Article 21 — a021

# Vincent Onyemah

**Role in the source:** Co-author of the HBR article, providing the academic and research grounding for its claims.

**Profile:** Professor of sales and marketing, chair of the Marketing Division, and lead of the **Babson College Sales Initiatives** at [[entity-org-babson-college]] in Wellesley, Massachusetts. Previously published a related HBR sales study in **2013**.

**Attributed contributions to this vault:**
- Co-author of the SPRINT framework — [[framework-sprint]]
- Co-authored [[quote-tension-urgency]] and [[quote-buyer-fear]]
- Shares authorship of the article's claims and concepts (see [[claim-better-is-not-enough]], [[concept-tension-driven-urgency]], [[concept-buyer-uncertainty]])

Co-author: [[entity-dave-rubinstein]].