---
id: "entity-victoria-magrath"
type: "entity"
source_timestamps: ["§ Transparency: From Flawless Messaging to Real-World Reactions"]
tags: ["influencer", "case-study-success"]
related: ["concept-transparency", "entity-redken", "entity-dyson", "contrarian-flaws-build-trust"]
entityType: "person"
canonicalName: "Victoria Magrath"
aliases: ["InTheFrow"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-65-influencer-marketing-trust"
sourceUrl: "https://hbr.org/2025/12/how-to-do-influencer-marketing-that-customers-actually-trust"
sourceTitle: "How to Do Influencer Marketing That Customers Actually Trust"
---
# Victoria Magrath

An influencer who demonstrated [[concept-transparency|Transparency]] by promoting [[entity-redken|Redken]] tools while **openly continuing to use her own [[entity-dyson|Dyson]] dryer**. Showing that **both had a place in her routine** made the sponsored message feel more real and trustworthy — a live example of the counter-intuitive claim in [[contrarian-flaws-build-trust]] and [[claim-negative-info-reduces-uncertainty]]. Enrichment context: fashion, beauty, and lifestyle influencer (blog "Inthefrow"), holds a PhD in fashion, known for polished content paired with transparent partnership disclosures.