---
id: "entity-verizon"
type: "entity"
entityType: "organization"
canonicalName: "Verizon"
aliases: []
source_timestamps: ["§ The Power of Rivalry Narratives"]
tags: ["brands", "case-study"]
related: ["entity-t-mobile"]
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-124-good-rivalry-brand"
sourceUrl: "https://hbr.org/2025/08/a-good-rivalry-can-elevate-your-brand"
sourceTitle: "A Good Rivalry Can Elevate Your Brand"
---
# Verizon

U.S. telecom company; the **true rival** to [[entity-t-mobile|T-Mobile]] in the U.S. wireless sector. Part of a canonical telecom rivalry pair used to illustrate [[concept-true-rivalry]].