---
id: "entity-vera-wilde"
type: "entity"
entityType: "organization"
canonicalName: "Vera & Wilde"
aliases: ["disguised name (major Australian retail chain)"]
source_timestamps: ["§ Effect #3: Undershot Company Targets"]
source_url: "https://hbr.org/2025/09/dont-let-ai-reinforce-organizational-silos"
source_title: "Don't Let AI Reinforce Organizational Silos"
tags: ["case-study", "retail"]
related: ["contrarian-local-success-global-failure", "concept-siloed-ai-implementations", "entity-kim-oosthuizen"]
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-130-ai-reinforce-silos"
sourceUrl: "https://hbr.org/2025/09/dont-let-ai-reinforce-organizational-silos"
sourceTitle: "Don’t Let AI Reinforce Organizational Silos"
---
# Vera & Wilde

**Type:** Case study — disguised name for a major Australian retail chain, drawn from [[entity-kim-oosthuizen]]'s research.

**Illustrates:** How siloed AI success can mask overall corporate stagnation — the core of [[contrarian-local-success-global-failure]] and [[concept-siloed-ai-implementations]] (Effect #3).

**Outcome / figures:** Departments posted impressive siloed wins — 15% fewer stockouts, 40% faster response times, and 25% higher email open rates — yet overall customer satisfaction remained flat and the company lost market share. The local metrics improved while the global scoreboard went backward.