---
id: "entity-uva-darden"
type: "entity"
entityType: "organization"
canonicalName: "University of Virginia's Darden School of Business"
aliases: ["Darden School of Business", "UVA Darden", "Darden"]
source_timestamps: ["§ AI Recommends What It Can Interpret"]
tags: ["academic-institution", "research"]
related: ["entity-luca-cian", "entity-georgetown-mcdonough"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-new-25-get-ai-to-surface-your-brand"
sourceUrl: "https://hbr.org/2026/06/how-to-get-ai-to-surface-your-brand"
sourceTitle: "How to Get AI to Surface Your Brand"
---
# University of Virginia's Darden School of Business

The academic institution where co-author [[entity-luca-cian|Luca Cian]] is affiliated, and the co-sponsor of the research study analyzing brand visibility across **GPT-4o, Claude, and Gemini**. Partnered on the study with [[entity-georgetown-mcdonough|Georgetown's McDonough School of Business]].

> Enrichment canonical reference: `https://www.darden.virginia.edu`