---
id: "entity-unity-advisory"
type: "entity"
entityType: "organization"
canonicalName: "Unity Advisory"
aliases: ["Unity Advisory"]
source_timestamps: ["§ A New Wave of AI-Native Boutiques"]
tags: ["consulting-firms", "ai-native", "startups"]
related: ["concept-ai-native-boutiques", "concept-consulting-obelisk", "question-long-term-obelisk-evidence"]
sources: ["reskilling"]
sourceVaultSlug: "hbr-seg-reskilling"
originDay: 10
articleStem: "hbr-edu-44-ai-changing-consulting-structure"
sourceUrl: "https://hbr.org/2025/09/ai-is-changing-the-structure-of-consulting-firms"
sourceTitle: "AI Is Changing the Structure of Consulting Firms"
---
# Unity Advisory

An AI-native consulting firm launched by **former Big Four partners** and backed by **$300 million** in private capital. It positions itself as **conflict-free** (no audit-advisory entanglements) and relies on **agile pods of senior consultants** working with proprietary AI tools. It deliberately avoids hiring large entry-level analyst cohorts — a textbook example of the [[concept-consulting-obelisk]] at scale and the leading real-world test of [[concept-ai-native-boutiques]].

**Enrichment note:** frequently cited as the marquee case, but its long-term outperformance versus legacy pyramid firms is exactly what remains unproven — see [[question-long-term-obelisk-evidence]].