---
id: "entity-unilever-d5"
type: "entity"
entityType: "organization"
canonicalName: "Unilever"
aliases: ["Unilever PLC"]
source_timestamps: ["§ When You Need to See What People Can’t Say"]
tags: ["enterprise", "case-study"]
related: ["entity-conveo", "concept-multi-modal-video-insights", "claim-ai-captures-unspoken-behaviors"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-new-30-ai-scale-customer-research"
sourceUrl: "https://hbr.org/2026/04/how-ai-helps-scale-qualitative-customer-research"
sourceTitle: "How AI Helps Scale Qualitative Customer Research"
---
# Unilever

**Unilever** is a global consumer-goods company that collaborated with [[entity-conveo]] on AI-enabled mobile-video interviews in consumers' **kitchens**. The multi-modal approach compressed months of research into rapid cycles, producing **two highly ranked product concepts**.

## Contributions in this source

- Flagship case for [[concept-multi-modal-video-insights]] and [[claim-ai-captures-unspoken-behaviors]]; second use case of [[framework-ai-moderation-use-cases]].

## Canonical reference

unilever.com. Frequently runs advanced consumer research and pilots with innovative methods, including mobile ethnography. Note: the specific case metrics are not independently documented (see claim note's caveats).