---
id: "entity-uber-d115"
type: "entity"
entityType: "organization"
canonicalName: "Uber"
aliases: ["Uber Technologies"]
canonical_url: "https://www.uber.com"
source_timestamps: ["¶1"]
tags: ["data-monetization", "mobility-data"]
related: ["concept-block-group-resolution", "concept-work-location-proximity"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Uber

Global ride-hailing and delivery platform mentioned as a **non-advertising player entering the location-based advertising space** to monetize its **highly granular rider location data**. Uber exemplifies the broader trend of mobility/data-rich firms bringing the high-resolution location signal (relevant to [[concept-block-group-resolution]] and [[concept-work-location-proximity]]) that advanced spatial targeting depends on. Canonical: https://www.uber.com.


## Related across articles
- [[entity-uber-d116]]