---
id: "entity-titan-cement"
type: "entity"
entityType: "organization"
canonicalName: "Titan Cement International"
aliases: ["Titan Cement"]
source_timestamps: ["§ 4. Data management"]
tags: ["manufacturing", "case-study"]
related: ["prereq-meticulous-data-management"]
source_url: "https://hbr.org/2025/01/what-companies-succeeding-with-ai-do-differently"
source_title: "What Companies Succeeding with AI Do Differently"
sources: ["execution"]
sourceVaultSlug: "hbr-seg-execution"
originDay: 8
articleStem: "hbr-cl-89-companies-succeeding-with-ai"
sourceUrl: "https://hbr.org/2025/01/what-companies-succeeding-with-ai-do-differently"
sourceTitle: "What Companies Succeeding with AI Do Differently"
---
# Titan Cement

**Titan Cement** is a Brussels-based cement producer cited as the flagship example of **meticulous data management** ([[prereq-meticulous-data-management]], pillar #4 of [[framework-four-pillars-of-ai-success]]).

**Case narrative:** Titan Cement achieved an estimated **500% ROI** on its AI efforts by: integrating **thousands of sensors**, investing in **cloud storage**, **connecting all plants**, and establishing a **centralized data-science team** to track **energy usage and production throughput**.

Heavy-industry AI yielding multi-hundred-percent ROI once strong data infrastructure exists is consistent with broader literature; the exact **500% figure** is case-reported from the HBR/MIT–McKinsey article and not externally audited.

*Canonical reference:* `https://www.titan-cement.com`.