---
id: "entity-target"
type: "entity"
entityType: "organization"
canonicalName: "Target Corporation"
aliases: ["Target"]
source_timestamps: ["§ 3. Cross-department communication"]
tags: ["retail", "case-study"]
related: ["concept-ai-center-of-excellence"]
source_url: "https://hbr.org/2025/01/what-companies-succeeding-with-ai-do-differently"
source_title: "What Companies Succeeding with AI Do Differently"
sources: ["execution"]
sourceVaultSlug: "hbr-seg-execution"
originDay: 8
articleStem: "hbr-cl-89-companies-succeeding-with-ai"
sourceUrl: "https://hbr.org/2025/01/what-companies-succeeding-with-ai-do-differently"
sourceTitle: "What Companies Succeeding with AI Do Differently"
---
# Target

**Target** is a top-10 global retailer cited as the flagship example of an [[concept-ai-center-of-excellence|AI Center of Excellence]] (pillar #3 of [[framework-four-pillars-of-ai-success]]).

**Case narrative:** Target's CoE developed an **in-store GenAI chatbot in just six months**, rolling it out to **nearly 2,000 locations** to make best practices and manuals accessible to employees — thereby **reducing training time**.

*Canonical reference:* `https://corporate.target.com`.