---
id: "entity-taavo-godtfredsen"
type: "entity"
entityType: "person"
canonicalName: "Taavo Godtfredsen"
aliases: []
source_timestamps: ["§ Readers Also Viewed These Items"]
tags: ["author", "executive-coach", "speaker"]
related: ["entity-the-5x-ceo", "entity-samantha-allison", "entity-advantageceo"]
sources: ["tail2"]
isSpeakerEntity: true
---
## Segment 2 — tail2

## Article 121 — a121

# Taavo Godtfredsen

**Profile.** Coauthor of [[entity-the-5x-ceo]], cofounder of [[entity-advantageceo]], and advisor to private equity investors and portfolio-company CEOs. Member of the **Marshall Goldsmith 100 Coaches** organization (an invitation-only community of executive coaches and advisors).

**Role in this source.** Co-author of the HBR article and co-leader of the two-year research program behind [[framework-5x-ceo-disciplines]].

**Attributed contributions in this vault** (as one of the three authors): [[claim-leadership-as-architecture]], [[claim-pe-ceo-failure-rate]], [[claim-super-performer-moic]], [[claim-talent-as-financial-risk]], [[claim-focus-is-discipline]], [[claim-culture-is-tolerated]], and the author quotes [[quote-culture-is-tolerated]] and [[quote-system-of-enforcement]].

**entityType:** person. **Enrichment:** canonical reference is his LinkedIn profile or the AdvantageCEO firm bio.