---
id: "entity-t-mobile"
type: "entity"
entityType: "organization"
canonicalName: "T-Mobile"
aliases: []
source_timestamps: ["§ The Power of Rivalry Narratives"]
tags: ["brands", "case-study"]
related: ["entity-verizon"]
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-124-good-rivalry-brand"
sourceUrl: "https://hbr.org/2025/08/a-good-rivalry-can-elevate-your-brand"
sourceTitle: "A Good Rivalry Can Elevate Your Brand"
---
# T-Mobile

U.S. telecommunications provider, cited as an example of *focusing* rivalry messaging. Despite facing several competitors, T-Mobile aims its most memorable strikes at its true rival, [[entity-verizon|Verizon]] — an illustration of [[concept-true-rivalry]] in the wireless category.