---
id: "entity-stephanie-m-tully"
type: "entity"
source_timestamps: ["byline", "Readers Also Viewed These Items"]
tags: ["author", "academic", "speaker"]
related: ["concept-ai-receptivity-paradox", "entity-journal-of-marketing"]
entityType: "person"
canonicalName: "Stephanie M. Tully"
aliases: ["Stephanie Tully", "Tully"]
speakers: ["Stephanie M. Tully"]
sources: ["adoption"]
isSpeakerEntity: true
---
## Segment 9 — adoption

## Article 39 — a039

# Stephanie M. Tully

**Stephanie M. Tully** — Associate Professor of Marketing at the **University of Southern California's Marshall School of Business**. Co-author of the research on the [[concept-ai-receptivity-paradox]].

**Role in this source:** One of three co-authors of the byline article and the underlying [[entity-journal-of-marketing]] paper *"Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity."*

**Attributed contributions in this vault** (jointly authored with [[entity-chiara-longoni]] and [[entity-gil-appel]]):
- The full set of empirical claims and mechanism concepts underpinning the paradox — [[claim-low-literacy-adoption]], [[claim-low-literacy-perception]], [[claim-high-literacy-disinterest]], [[claim-magic-marketing-backfire]].
- The [[framework-literacy-tailored-ai-strategy]] and its action items.
- The quotations [[quote-paradox-discovery]], [[quote-perception-vs-usage]], [[quote-magic-trick]], [[quote-challenging-adoption-assumptions]].

> **Enrichment:** Canonical reference: USC Marshall School of Business faculty page.