---
id: "entity-stephan-winkelmann"
type: "entity"
entityType: "person"
canonicalName: "Stephan Winkelmann"
aliases: []
source_timestamps: ["§ [ Stage 1 ] Decide Whether You Need an AI Agent"]
tags: ["executive", "luxury-automotive", "ai-resistance"]
related: ["quote-lamborghini-purpose", "entity-lamborghini", "claim-ai-resistance-domains", "contrarian-rejecting-ai-as-premium"]
speakers: ["Stephan Winkelmann"]
sources: ["agentic"]
isSpeakerEntity: true
---
## Segment 6 — agentic

## Article 18 — a018

# Stephan Winkelmann

**Role in the source:** cited voice; CEO of [[entity-lamborghini]].

**Profile:** a luxury-automotive executive who articulates the case for deliberately rejecting AI automation to preserve premium positioning.

**Attributed contributions in this vault:**
- Author of [[quote-lamborghini-purpose]] ('The purpose of a car like a Lamborghini is to drive it, not be driven in it.').
- Living illustration of [[claim-ai-resistance-domains]] and [[contrarian-rejecting-ai-as-premium]] — deliberately rejecting autonomous-driving technology.

**Enrichment note.** The specific quote attribution to Winkelmann is not independently validated by the enrichment search set.