---
id: "entity-simile-ai"
type: "entity"
entityType: "organization"
canonicalName: "Simile.ai"
aliases: ["Simile", "Simile AI"]
source_timestamps: ["¶ 6", "§ The Road Ahead"]
tags: ["startup", "digital-twins"]
related: ["concept-synthetic-personas", "open-question-digital-twin-training"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-new-30-ai-scale-customer-research"
sourceUrl: "https://hbr.org/2026/04/how-ai-helps-scale-qualitative-customer-research"
sourceTitle: "How AI Helps Scale Qualitative Customer Research"
---
# Simile.ai

**Simile.ai** is an AI startup that recently raised $50–100M. It uses AI-moderated interviews specifically to collect the deep data needed to create and deploy **digital twins** across use cases.

## Contributions in this source

- Named as a leading funded player oriented around [[concept-synthetic-personas]] / digital twins; illustrative of the article's "Road Ahead" thesis and the open agenda in [[open-question-digital-twin-training]].

## Canonical reference

Simile.ai product site. Markets "digital twins" for customers, using AI to predict behaviors and test scenarios — consistent with the article's description.