---
id: "entity-siddharth-bhattacharya"
type: "entity"
entityType: "person"
canonicalName: "Siddharth Bhattacharya"
aliases: []
source_timestamps: ["Byline", "Author Bio"]
tags: ["authors", "researchers"]
related: ["claim-timing-content-equivalence", "entity-debashish-ghose", "entity-gordon-burtch"]
speakers: ["Siddharth Bhattacharya"]
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 70 — a070

# Siddharth Bhattacharya

## Siddharth Bhattacharya

**Role in source:** Co-author of the research reported in this HBR article. One of the three academic voices behind the vault's central findings.

**Profile:** Assistant Professor in the Information Systems and Operations Management area at the Costello College of Business, George Mason University.

**Attributed contributions to this vault** (jointly authored with [[entity-debashish-ghose]] and [[entity-gordon-burtch]]):
- The core empirical finding of choice equivalence — [[claim-timing-content-equivalence]].
- The churn diagnosis of the [[concept-captive-audience-model]] — [[claim-captive-model-churn]].
- The cognitive-load limits of content choice — [[claim-content-choice-failure-modes]].
- The deployment playbook — [[framework-ad-control-deployment]].
- Direct quotations: [[quote-cognitive-bandwidth]], [[quote-equivalence-of-choice]], [[quote-aligned-interests]].

**Canonical reference:** academic profile via https://business.gmu.edu (also indexed on Google Scholar).