---
id: "entity-shopify-d5"
type: "entity"
entityType: "organization"
canonicalName: "Shopify"
aliases: []
canonical_url: "shopify.com"
source_timestamps: ["§ The Technology Stack That Makes Agents Real Buyers"]
tags: ["commerce-layer", "infrastructure"]
related: ["framework-agentic-tech-stack"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-tier2-05-market-to-ai-customer"
sourceUrl: "https://hbr.org/2026/06/how-do-you-market-to-an-ai-customer"
sourceTitle: "How Do You Market to an AI Customer?"
---
# Shopify

Named alongside **Etsy** and **Salesforce** as a platform actively enabling the **Commerce Layer** of the [[framework-agentic-tech-stack]] — opening **machine-accessible back doors** for merchants so AI agents can query inventory and transact (see the action [[action-structure-machine-readable-data]]).

*Enrichment note (canonical: shopify.com):* Shopify is a commerce platform co-creating and supporting agentic-commerce integrations, including participation in UCP (see [[concept-commerce-protocols]]) and tools like "Agentic Storefronts."