---
id: "entity-shonna-waters"
type: "entity"
source_timestamps: ["¶3", "¶36", "¶39"]
tags: ["author", "researcher", "co-author"]
related: ["entity-fractional-insights", "entity-erin-eatough", "concept-ai-angst"]
entityType: "person"
canonicalName: "Shonna Waters"
aliases: ["Shonna"]
speakers: ["Shonna Waters"]
sources: ["tail2"]
isSpeakerEntity: true
---
## Segment 2 — tail2

## Article 127 — a127

# Shonna Waters

**Profile.** Shonna Waters is a co-founder and **CEO** of [[entity-fractional-insights]] (co-founded with [[entity-erin-eatough]]), the research/consulting firm behind the survey instrumentation used in this study. She brings the applied behavioral-science and organizational research leadership to the partnership.

**Role in the source.** One of four **co-authors** of the HBR article. As CEO of Fractional Insights, she co-led the research design and the cross-national/US-only survey execution in partnership with [[entity-ferrazzi-greenlight]].

**Attributed contributions in this vault** (co-authored with [[entity-erin-eatough]], [[entity-keith-ferrazzi]], and [[entity-wendy-smith]]):
- Measurement & findings: [[concept-ai-angst]], [[concept-performative-ai-usage]], [[concept-belief-anxiety-paradox]]
- Claims: [[claim-anxiety-increases-usage]], [[claim-usage-not-buy-in]], [[claim-industry-context-dictates-risk]]
- Frameworks & actions: [[framework-four-employee-types]], [[framework-three-leadership-shifts]], [[action-pair-metrics-with-safety-signals]]
- Quotes: [[quote-belief-anxiety-paradox]], [[quote-fear-drives-compliance]], [[quote-performative-usage]]

> **Enrichment note:** No canonical public profile was surfaced in the provided results; her identification as CEO of Fractional Insights is drawn from the extraction context.