---
id: "entity-shlomo-benartzi"
type: "entity"
entityType: "person"
canonicalName: "Shlomo Benartzi"
aliases: ["Shlomo"]
source_timestamps: ["¶5", "§ Readers Also Viewed These Items"]
tags: ["author", "behavioral-economist"]
related: ["entity-benartzi-labs", "entity-save-more-tomorrow", "concept-ai-driven-democratization"]
speakers: ["Shlomo Benartzi"]
sources: ["spine"]
isSpeakerEntity: true
---
## Segment 1 — spine

## Article 4 — a004

# Shlomo Benartzi

**Profile.** Behavioral economist; emeritus professor at the **UCLA Anderson School of Management**; founder of **[[entity-benartzi-labs]]**. Co-inventor of the landmark **'Save More Tomorrow'** retirement-savings program. His current focus is the **'AI Nudge Machine'** — using AI to drive behavior change and growth at scale.

**Role in this source.** Co-author of the article; supplies the behavioral-science lens on AI-for-growth (nudging and behavior change at scale).

**Contributions in this vault.** As a co-author, his voice runs through the collectively-attributed 'Authors' quotes — [[quote-efficiency-reflex]], [[quote-revenue-ceiling]], [[quote-multiple-expansion-dwarfs-earnings]], [[quote-absorptive-capacity-bottlenecks]] — and the full thesis behind [[concept-growth-blindspot]], [[concept-virtual-scientists]], and [[concept-ai-driven-democratization]].

**Canonical reference.** UCLA Anderson faculty page / Benartzi Labs site.