---
id: "entity-sephora-d6"
type: "entity"
entityType: "organization"
canonicalName: "Sephora"
aliases: ["Beauty Insider", "Color IQ"]
source_timestamps: ["§ [ Stage 2 ] Get Customers to Use Your Agent"]
tags: ["retail", "beauty", "proprietary-data"]
related: ["concept-brand-agents"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-ext-18-preparing-brand-agentic-ai"
sourceUrl: "https://hbr.org/2026/03/preparing-your-brand-for-agentic-ai"
sourceTitle: "Preparing Your Brand for Agentic AI"
---
# Sephora

The exemplar of proprietary-data advantage for [[concept-brand-agents]]. By combining its **Color IQ** technology (differentiating **140,000 skin tones**) with **34 million Beauty Insider profiles**, Sephora's AI provides recommendations that generic LLMs cannot match. Users of these tools are **3x more likely to purchase**, and **returns dropped by 30%**.

**Enrichment note.** Sephora as a proprietary-data example is plausible, but the exact figures on profiles, purchase lift, and returns reduction are not verified by the enrichment search set.