---
id: "entity-samantha-ravndahl"
type: "entity"
source_timestamps: ["§ Integrity: From Concealed Motives to Clear Disclosures"]
tags: ["beauty-influencer", "case-study-success"]
related: ["concept-influencer-integrity", "quote-samantha-ravndahl-integrity", "contrarian-transparent-self-interest"]
entityType: "person"
canonicalName: "Samantha Ravndahl"
aliases: []
speakers: ["Samantha Ravndahl"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-65-influencer-marketing-trust"
sourceUrl: "https://hbr.org/2025/12/how-to-do-influencer-marketing-that-customers-actually-trust"
sourceTitle: "How to Do Influencer Marketing That Customers Actually Trust"
---
# Samantha Ravndahl

A beauty influencer who exemplifies [[concept-influencer-integrity|Integrity]] by **resisting lucrative deals** that clash with her values. She strictly **discloses gifted products and affiliate commissions**, signaling to her audience that they are a respected community, not a monetized asset. Source of the integrity quote in [[quote-samantha-ravndahl-integrity]]. Enrichment context: known for candid discussion of sponsorships and for launching her own cosmetics brand (AURIC), with a strong emphasis on ethical disclosure.