---
id: "entity-saloni-firasta-vastani"
type: "entity"
source_timestamps: ["¶2"]
tags: ["author", "pricing-strategy", "behavioral-economics"]
related: ["concept-reference-price-trap", "concept-value-anchoring", "claim-free-internalization", "quote-price-equals-worth"]
entityType: "person"
canonicalName: "Saloni Firasta-Vastani"
aliases: ["Saloni Firasta Vastani"]
speakers: ["Saloni Firasta-Vastani"]
sources: ["commercial"]
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---
## Segment 5 — commercial

## Article 23 — a023

# Saloni Firasta-Vastani

**Profile.** Saloni Firasta-Vastani is the **author and sole cited voice** of the Harvard Business Review source *"The Risks of Offering 'Free' Goods and Services"* (hbr.org, June 2025). She writes on **pricing strategy, behavioral economics, and consumer psychology**. Beyond her authorship of this source, no additional biographical detail is provided in the extraction.

**Role in this source.** Author — she frames the central thesis (that "free" is a psychological trap), supplies every case study, and prescribes the corrective tactics.

**Attributed contributions in this vault:**
- **Thesis & concepts:** [[concept-reference-price-trap]], [[concept-value-anchoring]], [[concept-psychological-distance-pricing]], [[concept-scarcity-framing]].
- **Claims:** [[claim-token-charge-responsibility]], [[claim-free-internalization]], [[claim-psychological-distance]].
- **Frameworks:** [[framework-value-communication]], [[framework-pricing-transition]].
- **Quotes:** [[quote-free-reference-price]], [[quote-price-equals-worth]], [[quote-best-time-perceived-value]].
- **Action items:** [[action-strike-through-pricing]], [[action-freemium-nudges]], [[action-advance-notice]], [[action-communicate-lvt]], [[action-limit-free-access]].
- **Contrarian insights:** [[contrarian-public-goods-fees]], [[contrarian-free-forever]].