---
id: "entity-sally-lorimer"
type: "entity"
entityType: "person"
canonicalName: "Sally Lorimer"
aliases: []
source_timestamps: ["byline"]
tags: ["author", "zs", "sales-marketing"]
related: ["entity-zs"]
speakers: ["Sally Lorimer"]
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 31 — a031

# Sally Lorimer

**Profile.** A principal/consultant and writer affiliated with [[entity-zs]], focused on sales and marketing effectiveness; frequent co-author on the team's commercial-strategy writing, and co-author of the source.

**Role in the source.** Co-author (one of four); contributions attributed jointly to the author team.

**Attributed contributions (jointly authored):** the go-to-market design and segmentation argument — [[claim-standardization-barrier]], [[claim-rigid-segmentation-fails]], [[concept-flexible-boundaries]] — plus the shared frameworks and the framed quotes [[quote-pressure-to-standardize]] and [[quote-rigid-segmentation]].

> **Enrichment:** ZS author-bio pages would be the best canonical source but were **not present** in the enrichment results; specific titles left unstated.