---
id: "entity-sabrina-brier"
type: "entity"
source_timestamps: ["§ Originality: From Scripted Control to Storytelling Freedom"]
tags: ["tiktok-comedian", "case-study-success"]
related: ["entity-colgate", "concept-originality"]
entityType: "person"
canonicalName: "Sabrina Brier"
aliases: []
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-65-influencer-marketing-trust"
sourceUrl: "https://hbr.org/2025/12/how-to-do-influencer-marketing-that-customers-actually-trust"
sourceTitle: "How to Do Influencer Marketing That Customers Actually Trust"
---
# Sabrina Brier

A TikTok comedian, recognized for observational humor, who partnered with [[entity-colgate|Colgate]] and successfully integrated her **trademark sarcasm** into the campaign — maintaining her original voice and storytelling freedom while staying on-brand. A model of the [[concept-originality|Originality]] dimension.