---
id: "entity-rockwell-automation"
type: "entity"
entityType: "organization"
canonicalName: "Rockwell Automation"
aliases: ["Rockwell"]
source_timestamps: ["§ They Reduce Uncertainty", "¶7"]
tags: ["manufacturing", "industrial-automation"]
related: ["entity-blake-moret", "question-legacy-system-integration"]
sourceUrl: "https://hbr.org/2026/05/the-best-manufacturers-build-ai-with-workers-not-for-them"
sourceTitle: "The Best Manufacturers Build AI with Workers, Not for Them"
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-cl-78-build-ai-with-workers"
---
# Rockwell Automation

**Rockwell Automation** is an industrial-automation company cited for its leadership perspective on the barriers to AI integration in manufacturing. It is represented in the source through its chairman and CEO, [[entity-blake-moret]], whose observation frames the integration-complexity theme behind [[question-legacy-system-integration]] and the compatibility/governance friction referenced in [[claim-exec-uncertainty-travels-downstream]].

Enrichment confirms Rockwell Automation's canonical organization identity.

**Canonical name:** Rockwell Automation · **Also appears as:** "Rockwell".